The success of your gaming company’s games rests on many elements: story, visuals and graphics, memorable universes, and immersive experiences are just a few. But what ties all of these together is your ability to deliver the best possible play experience for your customers, and that means minimizing latency.
In addition to this external goal, you also need the ability to keep advancing and be responsive to your players in order to ensure that you are delivering what drives them to keep playing. In short, you need to be able to use your data in the most effective ways.
There are many ways that an effective data compression strategy helps you to accomplish both of those goals. Here are three ways data compression can help your gaming company specifically:
Reduce the Size of Built Assets
The sheer number of elements that each game holds is incredible. In order to accommodate each of these elements, you need an effective method of compressing your gaming data. That includes everything from music to sounds, images, algorithms for gameplay, and large animation files. Data compression allows you to automate this process so that overall file storage sizes are reduced, as well as display times.
Optimize Network Bandwidth
Network bandwidth is one of the most underappreciated hidden costs in the gaming industry, and data compression is one of the most underutilized methods of minimizing it. Data compression reduces the number of bits needed to store or transmit data, allowing your gaming company to save valuable time and reduce memory utilization, storage space, and most importantly, network bandwidth. Data compression that allows you to closely examine the information coming back so that you can apply automated compression of specifics like floating point data based on your individual needs is even better.
More Effective Data Management
In order to effectively manage your data, you need to be able to use it to drive growth, revenue, and day-to-day decision making. Often, data volumes of gaming companies are high, and the data tends to be unstructured. Characters and player statistics, different releases, responses to each bug that needs fixing, and insights about how players interact with your game all need to be analyzed so that you can learn what makes a game popular and what will drive continued sales and customer loyalty and satisfaction.
An effective data compression system allows you to query this data and share insights with your team in a highly efficient way, without increased costs for data storage.
Data compression is a must-have for modern gaming companies. It comes with so many advantages and cost savings, which result in better player experiences with much-reduced latency, faster writing and reading of information, faster file transfers and optimization of bandwidth, less disk space use, and more efficient use of data – all combined with decreased costs for storage hardware.
ShareArchiver’s state-of-the-art technology is tailor-made for gaming companies, offering file archiving and storage management solutions that help you meet and exceed all of your data-driven goals. Contact us today to learn how we can help you, or to get started with a free trial.