How to Securely Backup and Store Your Retail Files

Securely Backup and Store Your Retail Files

Retail files need to be stored and backed up securely. They help engineer retail marketing campaigns around actionable insights. Files that contain data on past purchases, social media responses, customer location and more can all help with these objectives. But there is more to your retail data than just messaging.

The information you collect can also improve the efficiency of your supply chain and core operations. It helps you optimize retail pricing and staff scheduling, for example. Safely storing and backing up retail files ensures that you are compliant with federal and state regulations. It also enables the careful analysis of data that can assist you in every area of your retail operation. From competitor sales alerts to fraud prevention, this data is invaluable. It is essential that you know how to securely backup and store all of your retail files for these reasons.

Read More

Retail File Archiving: A Cost Effective Alternative to Traditional Data Storage

Retail File Archiving

Your retail business has always relied on data, but not like it does today. The amount of information that you rely on for your day-to-day business operations has exploded. This drives your business (and can cost a fortune)!

With so much retail data now at hand, you can no longer rely on slow, unwieldy, and expensive traditional data storage. Your best alternative is cost effective retail file archiving.

Here’s how retail file archiving can save on costs and performance slow-downs.

The Disadvantages of Legacy Archiving

The old method of traditional tape-based archiving may have made sense once, but not any longer. Though it may be relatively inexpensive to send your archive tapes to off-site storage, retrieval is time consuming. It requires that you maintain the original equipment and applications that created the tapes in order to restore data. There is a risk of the media itself losing its integrity as a result of age.

Read More

How to Maintain Retail Productivity to Effectively Compete

Retail Productivity

How to Maintain Retail Productivity to Effectively Compete

Retailers have the same end goal as any other business – to make money. But the retail environment is different. Your business model requires a greater emphasis on productivity. Your mission is to maximize sales while minimizing investments in inventory, space, people, and time. The best way to do that is to increase your retail operation’s efficiency.

Though there is much to be said about inventory management, effective utilization of space, and the impact of mobile applications on sales, technology is what drives productivity most today. A technologically savvy staff that is well-trained and fairly compensated is a retailer’s most valuable asset.

Here are some tips on how focusing on employee enablement and advocacy can boost retail productivity and help you beat the competition.

Read More

Transform Your Retail Business with Data Analytics

Retail Data Analytics

Data analytics have dramatically changed retail businesses around the world. You have likely witnesses this first-hand. Where your focus was once on bringing customers to your store, your challenge now is to bring your store to your customers. Wherever they are, whenever they want, your retail business must be available. Your ability to do this relies on having plenty of information about these customers. You need to find ways to put your data to good use.

Understanding your customers is at the heart of your retail operation’s success. Data analytics provide the opportunity to dig deeper. They allow you to understand customer behavior and cross-channel purchase decisions. You are now also able to evaluate non-transactional data, including data security, promotional effectiveness, and price elasticity. By looking at all of these factors separately and collectively, you can incite real change and realize improved profitability.

Winning Strategies for Improved Sales

Understanding what drives a customer to make a purchase is the top challenge facing retail businesses like yours today. Part of the difficulty lies in the fact that data is a constantly moving target. Today’s customers are demanding on-the-spot information about your products. In order to win their business, you need to react quickly – both on trends and demands.

Exhibiting focus and agility relative to your data is critical. Your retail business must be able to quickly gather and analyze information about the consumers’ path-to-purchase. You may then use this data to make real-time decisions about merchandising, marketing, and inventory.

One of your most effective tools is an operational system that provides comprehensive reporting functions and built-in analytics. This improved functionality provides you with the ability to extract data early and fast.

The Technology Challenge

As a retailer, you understand the importance of data analytics. It’s very likely that your primary obstacle is feeling constrained by their existing technology. That is completely understandable. Legacy systems often lack the ability to pull data that they need from their system in a comprehensive way.

Your answer lies in incorporating a data management system that integrates seamlessly with your existing operational system. One which provides you with the tools that you lack.

What should you be looking for?

Here are some benefits of a data management system that can dramatically improve your retail business’ data analytics:

  • Timely access to data
  • The ability to collate unstructured data
  • Built-in analytical engine/tools
  • Efficient data processing
  • Mobile data analytics access

The Future of Retail Success

When your retail business effectively uses data to understand customer behavior, you’re able to transform your operations to meet the challenges of today’s digital environment. Only then may you combine your understanding of purchasing decisions with information about pricing effectiveness and cross-channel promotion to increase your profitability.

Using technology that provides the business insights you need is an essential component of this strategy. ShareArchiver is one of the only companies to provide retail businesses with mobile and web browser access, efficient data warehousing, and built-in reporting and data analytics tools. Our goal is to help you make the best use of your data and drive your business to greater success.

Get a free trial today and see for yourself.