Best Practices for Backing Up Media & Gaming Files

Best Practices for Media and Gaming File Backups

To gaming companies, 24/7 data access as well as secure disaster recovery is critical. Though data back-up is an essential component of operational integrity for businesses of all types, for the gaming industry it is probably the most important. Following best practices for backing up gaming files could be considered a matter of survival. This is because, unlike typical machine-generated data in a database which can often be reproduced more cost effectively than it can be backed up and recovered, reproducing gaming and media files is generally cost prohibitive.

Recovering media and gaming files is far more complex than simple image-based replications. This has led to long and laborious practices geared exclusively towards protecting gaming data.

Here are some best practices for backing up your media and gaming files that have the right balance of both capacity and performance.

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3 Ways File Archiving Reduces Gaming Data Storage Costs

Reduce Gaming Data Storage Costs

Are you spending a fortune to store your gaming data?

In the United States alone, gaming generates over $20 billion in revenue. This number is only expected to grow as social games gain more popularity. Since communications companies like AT&T and Verizon are moving into offering unlimited data plans once again, which will also lead to spikes in gaming data usage. The more game players sign on, the more opportunity exists for generating revenue. This means more games, and as a result, more gaming data. Yet, this is only the case when the customer gaming experience is excellent and they are truly engaged.

One of the keys to improving your customer experience lies in taking advantage of the data that is generated. The more information you have about your customers, the more you can adapt your company to make it more appealing and realize higher conversions. Also, the more efficient your servers are, the better performance is. This leads to higher usage rates and more loyal customers long-term.

Too often, gaming companies answer the need for increased data storage by adding to their existing systems. There is, however, a significant opportunity for your company to improve system performance. With each new add-on comes backup requirements as well as expenses involved in the increased workload and added complexity.

Here are 3 ways that having an efficient file archiving system can reduce gaming data storage costs.

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5 Data Analytics Mistakes Gaming Companies Make

Gaming Data Analytics

The gaming industry has been transformed by big data. At some point, your developers likely just sat and observed people playing your games. They interviewed them about how they felt and used this information – essentially nothing but player sentiment – as a guide for modifications and improvements.

Today’s decisions are driven by more specific, calculated metrics. Data analytics and automated databases provide rapid results. With this also comes the opportunity for significant data analytics mistakes. There is no question that having big data is vital to the success of your gaming company, but what happens when it is used incorrectly?

Here are 5 common data analytics mistakes gaming companies make and how to avoid them.

  1. Tracking Every Player Action

Not all data is good data. In fact, too much data analysis can lead to an inability to measure what is truly relevant. Smart gaming companies pinpoint those analytics which are most important and focus on them. Are you doing this?

You also need to place a priority on data that furthers your company goals. By analyzing player behaviors that specifically align with your company goals, you provide yourself with better information. That data can then guide changes in your game mechanics.

  1. Responding to Single Metrics

Data analytics is about seeing the bigger picture. Gaming companies often hurry to respond to a downturn in a single metric. You’ve implemented quick changes in the hopes of improving retention or monetization. That’s expected.

But you also need to consider the impact these types of changes may have in other areas, or even just on other players. It is essential that you give yourself the ability to measure the secondary effects of changes.

  1. Prioritizing Numbers Instead of Player Behaviors

It’s easy to fall into the trap of comparing how your game is doing against competitors. It’s also common to focus heavily on player retention rather than digging deep into the numbers that really matter: the ones that provide path analysis information critical to understanding your player behaviors.

The highest priority metrics are those that let you know what drives retention. Is it the type of device your game is being played on? Is it the game version? You must analyze what your data is telling you and assess whether it is something that you can act on or improve.

  1. Not Using Game-Specific Metrics

Key performance indicators related to conversion and monthly active users do have value. They can also be misleading. This is especially the case if they are used to generalize information. Game developers need metrics that are specific to player behaviors in each of their games. Non-game specific metrics are a wasted analytics effort. The more precise you are, the more valuable your data becomes.

  1. Not Using Built-in Event Tracking

One of the most expensive data analytics mistakes comes from not planning ahead. When event tracking is left out of early development, for example, it leaves developers unable to make the correlations necessary to monetize or respond to valuable insights. This not only creates delays but also adds unnecessary expenses. These metrics will then need to be added long after they could have been most valuable. They will also take more time to set-up and measure.

Your gaming company relies on data to drive improvement and understand player behaviors. You need immediate access to your data no matter where it is stored. Implementing a data management solution that is efficient and improves productivity can help.

The experts at ShareArchiver are ready to help you implement a data storage management system that is tailored to your needs and will grow with your company.

Call us today for more information at (855) 927-2448.

3 Ways Data Compression Helps Gaming Companies

data-compression-for-gaming-companies

The success of your gaming company’s games rests on many elements: story, visuals and graphics, memorable universes, and immersive experiences are just a few. But what ties all of these together is your ability to deliver the best possible play experience for your customers, and that means minimizing latency.

In addition to this external goal, you also need the ability to keep advancing and be responsive to your players in order to ensure that you are delivering what drives them to keep playing. In short, you need to be able to use your data in the most effective ways.

There are many ways that an effective data compression strategy helps you to accomplish both of those goals. Here are three ways data compression can help your gaming company specifically:

Reduce the Size of Built Assets

The sheer number of elements that each game holds is incredible. In order to accommodate each of these elements, you need an effective method of compressing your gaming data. That includes everything from music to sounds, images, algorithms for game play, and large animation files. Data compression allows you to automate this process so that overall file storage sizes are reduced, as well as display times.

Optimize Network Bandwidth

Network bandwidth is one of the most underappreciated hidden costs in the gaming industry, and data compression is one of the most underutilized methods of minimizing it. Data compression reduces the number of bits needed to store or transmit data, allowing your gaming company to save valuable time and reduce memory utilization, storage space, and most importantly, network bandwidth. Data compression that allows you to closely examine the information coming back so that you can apply automated compression of specifics like floating point data based on your individual needs is even better.

More Effective Data Management

In order to effectively manage your data, you need to be able to use it to drive growth, revenue, and day-to-day decision making. Often, data volumes of gaming companies are high, and the data tends to be unstructured. Characters and player statistics, different releases, responses to each bug that needs fixing, and insights about how players interact with your game all need to be analyzed so that you can learn what makes a game popular and what will drive continued sales and customer loyalty and satisfaction.

An effective data compression system allows you to query this data and share insights with your team in a highly efficient way, without increased costs for data storage.

Data compression is a must-have for modern gaming companies. It comes with so many advantages and cost savings, which result in better player experiences with much reduced latency, faster writing and reading of information, faster file transfers and optimization of bandwidth, less disk space use, and more efficient use of data – all combined with decreased costs for storage hardware.

ShareArchiver’s state-of-the-art technology is tailor-made for gaming companies, offering file archiving and storage management solutions that help you meet and exceed all of your data-driven goals. Contact us today to learn how we can help you, or to get started with a free trial.